Mmene anthu amapangira khofi kunyumba kwawo zasintha kwambiri m'zaka zaposachedwa. Msika womwe kale unali ndi makina akuluakulu a espresso ndi makapulisi a khofi a chikho chimodzi tsopano ukusinthira ku njira zosavuta komanso zosawononga chilengedwe - chimodzi mwa izo ndi drip coffee pod. Monga katswiri pakupanga khofi wosinthika komanso wokhazikika, Tonchant watsatira kusinthaku, akuona momwe makampani akuganiziranso momwe zinthu zilili, kukoma kwake, komanso momwe chilengedwe chimakhudzira.

Zosavuta ndi miyambo
Makapisozi a khofi adatchuka kwambiri chifukwa cha kupanga khofi kamodzi kokha komanso kuyeretsa nthawi yomweyo. Komabe, ogula ambiri amaona kuti makapisozi a khofi ophikidwa molimba amakhala oletsa kwambiri—makapisozi aliwonse amakhala ndi njira imodzi yokha yophikira popanda malo okwanira osinthira. Matumba a khofi otayikira, mosiyana, amalinganiza bwino: Mukungofunika madzi otentha ndi kapu ya khofi, koma mutha kusankha kukula kwa khofi, kutentha kwa madzi, ndi nthawi yopangira. Matumba a khofi otayikira a Tonchant amabwera ndi chogwirira cha pepala cholimba chomwe chimamangiriridwa ku kapu iliyonse, kusintha kupanga khofi kuchokera ku makina kukhala mwambo wokumbukira.

Kukoma ndi kutsitsimuka
Si chinsinsi kuti nyemba zimakhala ndi okosijeni. Kapisozi ikatsekedwa, nyemba zimatulutsa mpweya, ndipo mpweya wochepa umatha kuletsa fungo. Komabe, matumba a khofi wothira amadzazidwa ndi kutsekedwa ndi thumba loletsa mpweya lopangidwa ndi gulu la Tonchant lofufuza ndi chitukuko chapamwamba. Phukusili limasunga bwino mankhwala onunkhira osasunthika, kotero mukatsegula thumba la khofi wothira, mutha kumva fungo labwino kwambiri la khofi. Ophika amayamikira ulamuliro uwu: Kaya ndi khofi wa ku Ethiopia wochokera ku imodzi kapena wosakaniza wa ku Colombia waung'ono, fungo labwino limatha kutulutsidwa popanda kubisika ndi chivundikiro cha pulasitiki cha pod.

Zotsatira za chilengedwe
Ma pods a khofi apulasitiki amapanga zinyalala mamiliyoni ambiri chaka chilichonse, ndipo gawo laling'ono chabe mwa izi limathera mumtsinje wobwezeretsanso zinthu. Matumba otayira madzi, makamaka a mtundu wa Tonchant opangidwa ndi pepala losefera losathira madzi ndi choyikapo manyowa, amasweka mwachilengedwe mu manyowa anu apakhomo. Ngakhale thumba lakunja lingapangidwe kuchokera ku filimu yobwezeretsanso imodzi. Kwa ogula omwe amasamala za chilengedwe, chisankhocho n'chodziwikiratu: matumba otayira madzi okwanira samasiya zotsalira kupatula khofi ndi pepala.

Mtengo ndi kupezeka mosavuta
Ma pods a khofi amafuna makina apadera ndipo nthawi zambiri amakhala okwera mtengo. Matumba odulira amagwirira ntchito ndi kapu iliyonse, ketulo, kapena chotsukira madzi otentha nthawi yomweyo. Njira yosinthira ya Tonchant yopangira imapangitsanso kuti ikhale yotsika mtengo kwambiri: owotcha ang'onoang'ono amatha kuyambitsa mzere wa matumba odulira osindikizidwa mwapadera ndi maoda ochepera 500, pomwe makampani akuluakulu amatha kupindula ndi kuchuluka kwa kupanga m'mazana zikwizikwi, ndikukwaniritsa ndalama zambiri.

Kukula kwa Msika ndi Ziwerengero za Anthu
Kafukufuku waposachedwapa akusonyeza kuti kugulitsa ma drip coffee pods ku North America ndi Europe kwawonjezeka ndi oposa 40% chaka ndi chaka, chifukwa cha kufunafuna kwa achinyamata kuti akhale ndi khalidwe labwino komanso kukhazikika. Nthawi yomweyo, msika wa khofi pods waima kapena watsika m'misika yambiri yokhwima. Deta ya Tonchant ikuwonetsa kuti Generation Z ndi millennials amasamala kwambiri kukoma koyambirira kwa khofi ndi momwe imakhudzira chilengedwe, ndipo ali ndi mwayi wowirikiza kawiri kuyesa ma drip coffee pods kuposa kuyesa kukoma kwatsopano kwa khofi pods.

Nkhani ya Brand ndi Kusintha
Ma pods a khofi wothira amapereka malo ambiri oti agulitsidwe kuposa makapisozi. Tonchant imathandiza makasitomala kuwonetsa nkhani ya khofi yochokera ku famu kupita ku chikho mwachindunji pa phukusi, kuphatikizapo zolemba zolawa, mapu a komwe idachokera, ndi QR code yolumikizana ndi kalozera wopangira mowa. Nkhani yotsatizanayi imalimbitsa mgwirizano pakati pa kampani ndi ogula - chinthu chomwe makampani a khofi wa makapisozi amavutika kuchita pa ma phukusi apulasitiki osawoneka bwino.

Njira yopita patsogolo
Matumba a khofi wothira ndi makapisozi adzakhala pamodzi, chilichonse chimapereka magawo osiyanasiyana pamsika: makapisozi ndi oyenera malo monga maofesi kapena mahotela, zomwe zimapangitsa kuti munthu azisangalala ndi khofi mwachangu komanso mokhazikika; pomwe matumba a khofi wothira ndi a okonda khofi kunyumba omwe amayamikira luso ndi chikumbumtima. Kwa makampani omwe akufuna kulowa mumsika womwe ukukula mwachangu, njira ya Tonchant yotetezera chilengedwe - kuphatikiza chitetezo cha zotchinga, kupangika kwa manyowa ndi kusinthasintha kwa kapangidwe - imapereka njira yomveka bwino yopitira patsogolo pamsika.

Kaya ndinu wokonda kuwotcha khofi pang'ono kapena kampani yayikulu ya khofi yomwe ikufuna kukulitsa khofi wanu wokhala ndi chikho chimodzi, ndikofunikira kumvetsetsa izi. Lumikizanani ndi Tonchant lero kuti mupeze njira zosinthira khofi zomwe zikugwirizana ndi zomwe mumakonda komanso zomwe zimakopa okonda khofi mtsogolo.