Mu msika wa khofi wamakono womwe uli ndi mpikisano waukulu, mawonekedwe a kampani amatenga gawo lofunika kwambiri pakupanga malingaliro a ogula ndikumanga kukhulupirika kwa kampani. Kupaka khofi si kungopaka kokha kuti kusunge malonda, koma ndi chida chofunikira cholumikizirana chomwe chikuwonetsa kufunika kwa kampani ndi zomwe imachita. Ku Tonchant, tikumvetsa kuti kapangidwe kabwino komanso kanzeru ka ma CD kangakhudze kwambiri momwe kampani ya khofi imaonera, zomwe pamapeto pake zimakhudza kudziwika kwake ndi kupambana kwake pamsika. M'nkhaniyi, tifufuza momwe kapangidwe ka ma CD a khofi kamakhudzira kudziwika kwa kampani komanso chifukwa chake kuyenera kukhala patsogolo pa mabizinesi mumakampani a khofi.

1. Kuwona koyamba ndikofunikira: kulongedza ndiye poyambira kulumikizana ndi kampani
Anthu akayamba kugula khofi, kugula khofi ndiye chinthu choyamba chomwe amaona. Kugula khofi nthawi zambiri kumakhala chifukwa chodziwira ngati makasitomala atenga nthawi kuti afufuze bwino khofi wanu. Matumba a khofi okongola komanso opangidwa bwino amatha kuwonetsa nthawi yomweyo ubwino ndi kufunika kwa khofi wanu, kukopa maso a ogula ndikuwathandiza kugula.

Ngati phukusi lanu ndi lokongola ndipo likugwirizana ndi kalembedwe ka kampani yanu (kaya ndi yapamwamba kwambiri, yaukadaulo kapena yosamalira chilengedwe), lidzakhala ndi chithunzi choyamba chokhazikika. Kuzindikirika kwamphamvu kwa kampani kumamangidwa pa mgwirizano woyambawu, ndichifukwa chake kuyika ndalama mu kapangidwe ka maphukusi a khofi abwino komanso apamwamba ndikofunikira.

2. Pangani kusinthasintha pakati pa malo ambiri olumikizirana
Kuzindikira mtundu wa malonda kumapangidwa makamaka kudzera mu kusinthasintha. Kapangidwe ka phukusi kayenera kukhala kofanana m'malo onse olumikizirana, kuphatikizapo logo yanu, mtundu, zilembo, ndi kapangidwe kake. Makasitomala akawona malonda anu m'masitolo osiyanasiyana, pa intaneti, kapena m'mitundu yosiyanasiyana ya malonda, ayenera kuzindikira nthawi yomweyo kuti ndi mtundu wanu.

Kaya ndi mtundu wofanana kapena kapangidwe kake, kusunga mawonekedwe owoneka bwino nthawi yonse yomwe mukuyikamo zinthu kudzawonjezera kudziwika kwa kampani yanu ndikuithandiza kuti iwonekere bwino pamsika wodzaza anthu. Chithunzi chofananachi sichimangowonjezera kudziwika, komanso chimapatsa ogula chidaliro komanso kudalirika.

3. Fotokozani nkhani ya kampani yanu kudzera mu kapangidwe kake
Kapangidwe ka ma paketi ndi chida champhamvu chofotokozera nkhani. Chimakupatsani mwayi wolankhula za makhalidwe a kampani yanu ya khofi, komwe idachokera, komanso cholinga chake m'njira yomwe ikugwirizana ndi omvera anu. Mwachitsanzo, ngati khofi yanu imachokera ku zinthu zokhazikika, zinthu zokongoletsa zachilengedwe monga zinthu zobwezerezedwanso, kapangidwe kakang'ono, kapena zithunzi zouziridwa ndi chilengedwe zimatha kuwonetsa bwino kudzipereka kwa kampani yanu ku zinthu zokhazikika.

Kwa makampani omwe amagogomezera khalidwe lapamwamba, kapangidwe ka ma CD apamwamba, monga kumalizidwa kwachitsulo kokongola kapena chizindikiro chojambulidwa, kungathandize kuwonetsa mtundu wapamwamba wa chinthucho. Kugwiritsa ntchito kapangidwe kake pofotokoza nkhani yanu kungapangitse kuti mtundu wanu usaiwalike komanso kuthandiza ogula kulumikizana ndi zinthu zanu, zomwe ndizofunikira kwambiri kuti apange kudziwika kwamphamvu kwa mtunduwo.

4. Pangani ubale wamaganizo ndi ogula
Kupaka khofi si chinthu chothandiza kokha, komanso chinthu chokhudza mtima. Kwa okonda khofi, kusangalala ndi khofi kumatha kuyambitsa malingaliro amphamvu, kuyambira chitonthozo ndi kupumula mpaka kuganizira kwambiri ndi mphamvu. Kupaka khofi kumathandiza kwambiri pakukulitsa malingaliro amenewa.

Maphukusi a khofi okonzedwa bwino, kaya okongola komanso amakono kapena ofunda komanso osavuta, angathandize makasitomala kuwona bwino zomwe akufuna. Mwachitsanzo, mapangidwe apadera, okongola omwe amafotokoza nkhani kapena omwe ali ndi chidwi ndi makasitomala amatha kupanga ubale wakuya ndi makasitomala. Ogula akamatsatira kapangidwe ka maphukusi, nthawi zambiri amasankhanso mtundu wanu ndikukumbukira nthawi ina akagula.

5. Kusiyana pamsika wopikisana
Pamene msika wa khofi ukuchulukirachulukira, ndikofunikira kwambiri kusiyana ndi kale lonse kuti ukhale wosiyana ndi mpikisano. Kapangidwe kogwira mtima ka ma CD kangathandize kuti mtundu wa khofi wanu uwonekere bwino ndikuupatsa umunthu wapadera. Kapangidwe ka ma CD atsopano komanso anzeru kangakope chidwi cha makasitomala omwe angakhalepo ndikupangitsa kuti malonda anu awonekere bwino.

Mwachitsanzo, mutha kusankha zinthu zapadera monga ma CD osawononga chilengedwe, kapena kuphatikiza zinthu zina monga QR code yomwe imalumikizana ndi nkhani ya kampani yanu kapena malangizo opangira mowa. Mukaganiza zinthu zina, mutha kupanga ma CD omwe samangokopa chidwi chokha, komanso amauza nkhani, zomwe zimapangitsa kuti kampani yanu iwonekere pamsika wodzaza anthu.

6. Kuwongolera kuzindikira kwabwino
Ogula nthawi zambiri amaweruza ubwino wa chinthu kutengera phukusi lake. Mapaketi apamwamba komanso abwino nthawi yomweyo amapereka phindu lalikulu, pomwe mapaketi osapangidwa bwino kapena otsika mtengo amatha kuchepetsa momwe ogula amaonera chinthucho, ngakhale khofi yomwe ili mkati mwake ili yabwino kwambiri.

Kapangidwe ka ma CD kamagwirizana mwachindunji ndi zomwe ogula amayembekezera. Kwa makampani apamwamba a khofi, kapangidwe kake kayenera kuwonetsa luso ndi mtundu wa malondawo. Izi zikuphatikizapo kugwiritsa ntchito zipangizo zapamwamba, kuyang'ana mwatsatanetsatane ndi zinthu zapadera zomwe zimawonjezera kukongola konse. Ma CD omwe amawoneka okongola komanso okongola adzapanga chithunzi chabwino kwambiri ndikuwonjezera kudziwika kwa mtunduwo.

7. Kapangidwe ka ma phukusi ndi kukhulupirika kwa makasitomala
Kuzindikirika kwamphamvu kwa mtundu sikumangoyambitsa malonda oyamba komanso kumalimbikitsa kukhulupirika kwa makasitomala kwa nthawi yayitali. Matumba a khofi osaiwalika komanso opangidwa bwino amalola ogula kulumikizana ndi mtunduwo, motero kumawonjezera mwayi wogula mobwerezabwereza. Makasitomala akazindikira mapangidwe odziwika bwino komanso apamwamba, amakhala ndi chidaliro kuti zinthu zomwe zili mkati mwake zikukwaniritsa zomwe akuyembekezera.

Makampani odziwika bwino nthawi zambiri amapanga makasitomala okhulupirika chifukwa ogula amakhulupirira mtunduwo ndipo amakhulupirira kuti malondawo akwaniritsa malonjezo ake. Bizinesi yobwerezabwerezayi ndi yofunika kwambiri kuti zinthu zipitirire kukhala zokhazikika, ndipo zonse zimayamba ndi mphamvu yopangira ma CD.

Tonchant: Kwezani mtundu wanu wa khofi ndi kapangidwe kabwino ka maphukusi
Ku Tonchant, timapanga ma paketi a khofi kuti tiwonjezere chidziwitso cha mtundu wa khofi komanso chidziwitso cha ogula. Gulu lathu la akatswiri opanga khofi limagwira ntchito limodzi ndi makasitomala kuti apange ma paketi omwe samangoteteza malondawo, komanso amalankhula za mbiri ya mtunduwo komanso zomwe zimafunika. Kaya ndinu katswiri wophika khofi kapena wogulitsa khofi wamkulu, titha kupereka njira zopangira ma paketi zomwe zapangidwa mwapadera kuti zikuthandizeni kuonekera bwino ndikusiya chizindikiro chosatha kwa makasitomala anu.

Pangani mtundu wanu wa khofi kukhala wosaiwalika ndi Tonchant packaging
Mapaketi anu nthawi zambiri amakhala malo oyamba kulumikizana ndi makasitomala anu ndipo amatha kusintha momwe amaonera mtundu wanu. Ku Tonchant, timakuthandizani kupanga mapaketi kuti mudziwitse anthu, kukulitsa chithunzi cha mtundu wanu ndikuwonjezera kukhulupirika kwa ogula. Lumikizanani nafe lero kuti mudziwe zambiri za momwe njira zathu zopangira khofi zomwe timapangira khofi zingathandizire kuwonekera kwa mtundu wanu pamsika.

Pangani ma phukusi omwe amapangitsa kuti mtundu wanu wa khofi ukhale wosaiwalika.